Today’s SEO practices revolve around what works best for Google. Since Google has 92% of the global search engine market, SEO is focused on making sure that users get the most relevant results as quickly as possible. The goal is to offer the best user experience, which means that your website should be optimized to appear near the top of search results. It’s important to learn about what Google does and how to make your website more relevant. Here are some of the most important tips for improving your website’s visibility in Google.

The first step in any SEO strategy is to identify the goals of the site. Usually, SEO goals are tied to business goals, and progress is measured. Once you know which of those goals are being achieved, you can adjust your plan to meet them. The best content will rank high on search engines. For example, a website with lots of text content will rank higher than one with images. This is because search engines love text. If you’re using SEO to promote your website, you should ensure that the content is high quality.

After identifying your goals, you should measure your progress against those goals. Then, you can tweak your strategy to achieve those goals. You should aim to have 50% of the top 20 keywords on the first page of Google in nine months. You should also analyze the conversion rates of your website. This will help you to optimize your website’s SEO efforts. Once you’ve reached your goal, you can evaluate the results of your strategy and make adjustments if necessary.